Production philosophy فلسفة الإنتاج
The frame isthe third narrator.
الكادر... الراوي الثالث
Every location, angle, light, outfit, sound cue and delivery detail works together to tell the story without distracting from it.
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Information معلومات
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Picture philosophy فلسفة الصورة
A visual and sonic identity that quietly carries the story.
At Atheer, the production philosophy can be summed up in one sentence: “The frame... the third narrator.”
The location, shooting angles, lighting theme, presenter and guest outfits, and all visual and sonic identities form one integrated combination. Together with the presenter and guest, they narrate the story and the event.
The aim is to captivate the viewer and listener in a seamless, picturesque way, without allowing any visual element to pull attention away from the content.
«الكادر... الراوي الثالث»
اختيار الموقع وزوايا التصوير ونمط الإضاءة وملابس المقدم والضيف والهوية البصرية والصوتية منظومة متكاملة تسهم في سرد القصة.
Picture homogeneity
تجانس الصورة
The guest belongs naturally to the surrounding background, while the location visually expresses the program identity and the nature of its topics.
Clean focus
تركيز واضح
Focus on the emotions of the guest and presenter, while neutralizing any competing visual elements in the frame.
Arabic identity
الهوية العربية
Focus on elements that add Arabic visual depth whenever they are available at the shooting location.
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Technical specifications المعايير التقنية
Capture, lighting, sound and delivery — specified end to end.
The technical chapter defines the full production package: cameras, lenses, lighting, output formats, audio equipment and data handover.
03.1
Video and cameras
الفيديو والكاميرات
Number of cameras
042 for the host · 2 for the guestكاميرتان للمقدم وكاميرتان للضيف
CAMERA SYSTEMS
Cinema camera options
The production standard permits either of the following camera families.
OPTION A
Canon
C70 / C300 Mark II / C500 Mark II
OPTION B
Sony
FX6 / FX9
03.2
Lenses العدسات
2 fast prime lenses50 mm, f/1.2–1.*
2 zoom lenses85 mm or above, f/1.8–2.8
*The source PDF prints the first aperture range as “F1.2-1.”; confirm the final range during pre-production.
03.3
Lighting الإضاءة
2 key lightsAputure 600D + Light Dome or equivalent
2 fill lightsAputure C300D + Light Dome or equivalent
2 back lightsAputure 60X + barn door or equivalent
Background spotsProjection lenses based on location needs
OUTPUT FORMATصيغة إخراج المواد
4K DCILOG25 FPSSCRATCH AUDIO
03.4
Audio
الصوتيات
MIC 01
Shure SM7B
Podcast microphone for host and guest.
RIG 02
Podcast mic arms
Dedicated adjustable arms for both microphones.
MIX 03
Audio mixer
Central mixing and recording control.
CH 04
Separated channels
Each microphone must be recorded to its own channel.
03.5
Data delivery
تسليم المواد
24hDELIVERY
TIMING
Within 24 hours after shooting
خلال 24 ساعة بعد التصوير
HARD COPY
Hard-disk delivery with DHL
تسليم قرص صلب عبر DHL
DIGITAL COPY
Cloud service retained for 1 month
نسخة سحابية متاحة لمدة شهر
DELIVERY PACKAGE
FootageHost Cam → Medium / CloseGuest Cam → Medium / Close
AudioHostGuest
BTSPhotoVideo
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Creative direction الاتجاه الإبداعي
Depth is designed,
not discovered by accident.
Atheer uses visual layers, spatial depth and controlled focus to keep the guest at the center while preserving a rich environmental context.
01 First layer of depth
02 Maximum focus on guest
03 Third layer of depth
∞ Limitless gradual depth
How Atheer creates its picture كيف تصنع أثير صورتها؟
Three distinct layers. One coherent image.
To achieve this level of depth, production should find the most spacious location possible, with visual elements and props that can add depth to the frame.
Foreground context
Foreground elements establish spatial context without competing with the subject.
Guest focus
The guest remains the second and most important visual layer.
Background depth
Background elements continue into a spacious, visually layered environment.
Location description and setup وصف وتجهيز الموقع
The bigger the space, the better the depth.
Background depth is essential. The production standard requires a spacious, controllable indoor location that feels warm and belongs naturally to the program.
Indoor and rentable
A cozy, friendly café, restaurant, house, hotel apartment or suite.
موقع داخلي دافئ وقابل للاستئجارFully booked
The location must be fully reserved and crowd-controlled during shooting.
حجز كامل وضبط الحركة أثناء التصويرComfortable chairs
Seating must be comfortable and visually related to the environment.
كراسٍ مريحة ومنسجمة مع المكانThree location options
Share 3 options at least 2 days before the shooting date.
ثلاثة خيارات قبل التصوير بيومينTechnical test
Test the location at least 1 day before shooting.
اختبار تقني قبل التصوير بيوم واحد على الأقلAngles, frames and light mode الزوايا والكادرات ونمط الإضاءة
Four dependable views for one coherent conversation.
Light mode is determined with the AJ-Atheer team according to the podcast type and shooting time.
LIGHT MODE
To be determined with the AJ-Atheer team depending on podcast type and shooting timing.
يُحدَّد نمط الإضاءة بالتنسيق مع فريق الجزيرة - أثير وفق نوع البودكاست ووقت التصوير.
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Visual references مراجع بصرية
Cinematic intimacy, with the conversation always in control.
FOCUS / DEPTH / STORY
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Production management إدارة الإنتاج
A controlled environment lets the conversation feel effortless.
The production plan connects transportation, hospitality, live monitoring and direct coordination with all required roles.
Transportation
Transportation to and from the shooting location for both the guest and host residences.
نقل الضيف والمقدم من وإلى موقع التصويرCatering
Coffee break before shooting, or catering upon request.
استراحة قهوة قبل التصوير أو ضيافة حسب الطلبPrivate live streaming
Webex or a private/unlisted YouTube stream for the AJ-Atheer team in Doha.
بث خاص لفريق الجزيرة - أثير في الدوحةGuest and host coordination
Direct scheduling and communication with both participants.
التنسيق المباشر مع الضيف والمقدمAJ-Atheer communication
Continuous communication with the AJ-Atheer team.
التواصل المستمر مع فريق الجزيرة - أثيرProduction crew
A complete crew capable of delivering every technical and creative requirement.
فريق تصوير متكامل
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BTS requirements متطلبات الكواليس
Capture the making of the story, not only the story itself.
BTS delivery is divided into video and photo requirements, with clear orientation, quantity and subject treatment.
07.1
Video deliverables
متطلبات الفيديو
Teaser clips
Show the host while keeping the guest blurred, supported by close-ups of selected guest elements.
- Vertical format
- Host visible
- Guest in blur
- Close-up guest details
Production rushes
Document the crew from the first moment of setup until wrapping up.
- Opening equipment boxes
- Setting fill and key lights
- Adjusting lenses
- Opening stand and camera bags
- Vertical format
Wide-angle clips
Deliver 4–5 horizontal clips in 4K showing the overall production environment.
- 4–5 clips
- Horizontal
- 4K resolution
07.2
Photo deliverables
متطلبات الصور
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General notes ملاحظات عامة
Protect spontaneity.
Protect continuity.
- 01
Start smoothly
Recording should begin smoothly without formally informing the guest, helping the guest remain spontaneous and relaxed.
يبدأ التسجيل بسلاسة من دون إعلان رسمي ليبقى الضيف عفوياً ومرتاحاً. - 02
Plan for a long take
Podcast recording may last up to 1.5 hours as one continuous take.
قد يستمر التسجيل حتى ساعة ونصف كلقطة متواصلة. - 03
Do not interrupt
Recording must not be interrupted to replace batteries or swap memory cards.
لا يُوقف التسجيل لتبديل البطاريات أو بطاقات الذاكرة.